The most effective means of both mobilizing pre-existing support and winning fence sitters is door-to-door canvassing. As a general rule or in 99% of cases this is true as supported by the best evidence we have and it is proved … Continue reading
I hate the argument that mobile is going to take people to “another level.” The reality is both more affecting and mundane. Social media is currently operating on “another level”: detached from reality. A person’s phone is personal and most … Continue reading
To increase voter and volunteer engagement to strengthen participatory government. Voter apathy and community disengagement is leading to the decomposition of our society. Declining voter turnout, proliferation of broadcast media and population growth leads to further divide those chosen rulers … Continue reading
Rioting seems to be on the rise whether it’s in the Middle East or the City of London. While protesting and rioting may appeal to the animalistic nature, in a civilized society democracy is supposed to take the lead. Their … Continue reading
The current development of social media application makes me feel like a two-year old trying to shove different shapes through a box – really fun, but almost purposeless. Politicians are flailing about making a big fuss about pushing their messages … Continue reading
as printed in Campaigns & Elections Joe Trippi, known most for his use of the Internet for fundraising in 2003 for Howard Dean, is expecting third-party candidates to soon be viable through the use of new media. The new technology … Continue reading
So you’re heading into an election and you need to use your limited time and money to get maximum impact from your campaign. It’s a common problem in life, but in campaigns it’s about 1000 times as fast, and in … Continue reading
In (rough) order of importance: 1) Responsive to your community. When someone made a comment on Facebook/Twitter or by email, you responded in timely fashion and didn’t ignore (or even worse delete) some of the more difficult questions. 2) Up-to-date … Continue reading
“First we build the tools, then they build us.” – Marshall McLuhan Humans love shiny new objects. Social media is one shiny object the media can’t seem to get enough of recently. It’s a function of our media to pay … Continue reading
After my initial fray into the new media world, mainly with twitter and Facebook, it appears techniques and strategies that make most sense are those applying a new medium to an existing practice or behavior. Go figure! Let’s run through … Continue reading
